EJ Global Labels is a company that houses different lifestyle brands and products under one roof, mainly focusing on modern-contemporary design and luxury quality at an affordable price. Established in 2020, the company debuted Lou Lou James® online. A brand that designs fashionable children furniture with an implementation on early childhood developments. 

Sold over thousand units of its trademarked ALTA Learning Tower upon launching, Lou Lou James® productively strengthens parent-child relationships by providing the most stylish furniture for any home interiors yet giving a practical platform for little children to understand the way of life. Currently expanding nationwide and possibly the global market, EJ Global Labels aims to create high quality and practical children products that is timeless yet sustainable for young families and households. 

In 2022, EJ Global Labels ventured into the Food and Beverage industry with the concept of connecting their signature product ALTA Learning Tower with a physical pop-up kitchen. Together with reputable Chef Frediani who is known for his excellent culinary skills, Lou Lou James Kitchen was launched - debuting its very first family-friendly restaurant in the heart of Plaza Arkadia, Desa Park City.


Lou Lou James® is a trademark of EJ Global Labels Company, officially registered  in EU, UK, USA, Canada, Australia, New Zealand etc. in 2021. 




Founded by Esther Ng and James Gan (Former International Gold Medalist Badminton Player) with their two toddlers - Luther and Chase J. as inspirations, Lou Lou James® is a brand that was sparked to create only the best furniture and products for little children. With an experience in creative design and interior styling over a decade, Esther reckons that finding the right children furniture with great functions and design can be quite a challenge. That is when she started sketching out designs one after another, and the ALTA Learning Tower was born. Since then, the ALTA has found its way into the homes of many young parents including famous celebrities and influencers. 

Driven by the great feedbacks and motivation, more furniture and collections have then been launched. All products are designed and curated after countless hours of brainstorming and study - focused primarily on how one furniture design could help with early childhood development while encouraging parent-child relationship in daily activities at home. 

With the newly-opened family restaurant in the heart of Kuala Lumpur Malaysia, customers can now enjoy a vast array of delicious comfort food at Lou Lou James Kitchen. Learn more about Lou Lou James Kitchen.


Lou Lou James® furniture collections are all manufactured in Malaysia. Each product is carefully created and technically well-thought by professional production team to ensure sustainability and quality are best delivered. For more information and assistance, please email hello@louloujames.com.


Lou Lou James, ‘Making Moments Magical’.