About Us


EJ Global Labels is a company that houses different lifestyle brands and products under one roof. Mainly focusing on creative branding, exquisite design, luxury quality, and world class customer service as its core. In pandemic 2020, the company debuted Lou Lou James online. A brand that designs modern contemporary home living interiors with a segmentation from children to grown-ups, focusing functionality + practicality at their best interests while keeping the aesthetics an admirable pleasure for all ages.

Sold over a thousand units of its trademarked ALTA Learning Tower within a year, Lou Lou James productively helped struggling new parents by providing the most stylish yet practical platform for little children to understand the way of life. Currently expanding nationwide and possibly South East Asia, Lou Lou James is deemed the “New Concept of Living for Modern Nuclear Families”.  

A nuclear family, elementary family or conjugal family is a family group consisting of a couple and their children. It is in contrast to a single-parent family, the larger extended family, or a family with more than two parents. Wikipedia 


Lou Lou James is a trademark of EJ Global Labels Company, officially registered in 2021.



Founded under House of EstyJames (the parent conceptualizing branding studio), there is only one fundamental philosophy that persistently lies within - ‘the Art of Storytelling’. Be it an object, specimen, creature or an individual, Lou Lou James strongly believes that every character has a story of its own. A story that could stir up your child' wildest imagination and emotions where they feel safest as they grow. 

All our products are designed and curated in our studio, with most of the best-selling children furniture manufactured locally. Embracing the freedom to be inspired and to inspire others, each and every piece of the home fittings are carefully moulded by our brand’s very own experienced crafters to bring joy while documenting memories. To discover the purpose of every furniture design while ensuring the best quality for all children. To unfold the tales of each seasons and collections even when they are the most unbelievably magical kind. ’Cus all of these, make the most joyful moments starting from their early childhood lives.


Lou Lou James, ‘Making Moments Magical’.